Promo Codes — Fantom

How promo codes work

Unique promotional codes are generated in bulk and distributed on-pack, on receipts, or online. Each code is single-use and tracked — giving you full visibility of redemption rates and campaign performance.

Codes can be used to unlock packs in Trading Card and Sticker Book promotions, trigger Instant Win reveals, or stamp Loyalty Cards — making them the connective tissue across all Fantom promotion mechanics.

Bulk generation
Create millions of unique codes in seconds
Single-use enforcement
Each code can only be redeemed once
Real-time tracking
Monitor redemption rates as they happen
Flexible distribution
On-pack, till roll, email, or digital
Works with all mechanics
Trading Cards, Sticker Books, Instant Win, Loyalty
GDPR compliant
All data captured meets EU data protection rules

Distribution channels

Promo codes can be delivered through every channel Fantom supports.

On Pack

Printed on product packaging — the primary mechanic for FMCG brands.

At the Register

Printed on till receipts or loyalty receipts at checkout.

Self-Service

Delivered via kiosk or self-checkout terminal.

Online

Distributed by email, social media, or embedded on your website.

QR Codes

Encode a promo code inside a QR code for scan-to-play mechanics.

Brand Support

FMCG brands supply codes to retailers as part of co-funded promotions.

Ready to run a promo code campaign?

Get in touch and we'll help you design the right promotion for your brand.